Magazine Convention

Magazine Convention

Front cover

·         Bold logo/masthead, because this makes it stand out

·         Masthead  is usually written in a specific font, as this makes it unique and stand out as well

·         Masthead sometimes behind face in main image, they do this as it often looks better, but also if the artist is very famous as it might sell the magazine better than the actual logo, but the magazine still need to be well-known

·         There is usually a positioning statement under the masthead, as this gives information about the brand identity

·         The magazine’s cover always features the following: barcode, issues, date, price and sometimes website

·         Always includes main image, this catches the reader’s attention and helps to sell the magazine. It’s usually shot in a medium shot or close up

·         Full use of space, they make sure that there are enough cover lines and that the main image takes most of the space

·         The cover lines (also known as teasers) are always featured, as this gives an idea of the articles and the magazine itself.

·         The colour scheme is usually very simple but this depends on the magazine as well, if they want it to look busy there might be more colours, but if they want it to look rather calm and quiet they’ll use less colours and make sure that they are calm as well

Contents page

·         Colour scheme is usually simple and is consistent with the colours scheme of the front cover. Colour also links to the genre of the magazine

·         Text placed in columns, this is more appealing and they also link to the cover stories in the front cover

·         There is usually a main image, which also links to the main image on the front cover and to the cover story

·         Sometimes there is a message from the editor which is known as the editors note. They do this to invite the readers