Magazine newsstand

Introduction

This is a magazine newsstand. It contains a large variety of fashion and other women magazines. As you can see in this image, the magazines are stacked on top of each other. The most popular magazines are at the front, so that most of it is visible. The less known magazines are placed at the back, so only the masthead is visible.

Layout

In most cases the teasers are placed on the left third of the cover, which is often the only visible part of the magazine (and the masthead).

The masthead is always visible in each newsstand, well in most of the cases. The designs are always very striking to catch the reader’s attention.

The placement of the cover lines varies, as they can place them all over the front cover, but most of the times it is either on the left , right or just on both sides of the magazine’s cover.

Distribution

·         Online publishing: This is a more modern way of magazine publishing and also one of the most successful ones as it is published on the internet. Like this people don’t have to go out to buy it but can simply subscribe online for free or a monthly price and get it monthly into their emails etc.  With the new smartphone apps that have been introduced it gives customers the opportunity to simply go onto their phones to read their magazine and have a faster update (e.g. Vogue magazine app)

·         Postal subscription: This method of magazine distribution directly delivered the to the costumers house. It benefits the publisher, because it is a generated sale, there are no copies to waste.

·         Direct distribution: These are magazines that are for free. They go directly into the costumer’s hand.